Unveiling Luxury
About ATHMN
When global luxury brands seek a trusted partner to enter the Saudi Arabian market, they turn to Athmn.
Athmn is uniquely positioned to support prestigious brands, ensuring their seamless integration and success in one of the world’s most dynamic luxury markets.
Luxury is not merely about aesthetics; it is the embodiment of heritage, artistry, and enduring value. Since 2020, Athmn has been at the forefront of these ideals, serving as the bridge between the world’s most renowned luxury Maisons and the sophisticated clientele of Saudi Arabia. Our partnerships with iconic names such as Marli New York, Pasquale Bruni, Ferri Firenze, and Sartoro Geneva speak to our unwavering commitment to excellence.
At Athmn, we do more than offer products—we curate exceptional experiences. Our deep-rooted understanding of the local culture, coupled with forward-thinking market strategies, ensures that every brand we represent resonates authentically with Saudi Arabia’s unique fusion of tradition and modernity.
Beyond market entry and positioning, Athmn provides strategic guidance through the complexities of Saudi Arabia’s legal landscape, ensuring that our partners are not only compliant but protected in this competitive environment. By harmonizing legal insight with our expertise in luxury, we safeguard your brand’s legacy while unlocking new avenues for growth.
Together, we are defining the future of luxury in Saudi Arabia—where heritage meets innovation, and exclusivity embraces opportunity. At Athmn, we don’t just introduce luxury; we bring it to life, creating lasting connections and ensuring your brand’s legacy thrives in Saudi Arabia’s ever-evolving luxury landscape.
To lead the future of luxury
Investing in transformative experiences that inspire, uplift communities, and set new standards of excellence and impact.
Vision
At ATHMN
We introduce the world’s most distinguished luxury brands to Saudi Arabia and the wider region, investing in elevating the luxury industry in every dimension. We aspire to redefine industry standards through operational excellence, innovation, and the cultivation of exceptional talent, ensuring our investments create lasting value and positive social impact.”
Mission
Vision
To lead the future of luxury
Investing in transformative experiences that inspire, uplift communities, and set new standards of excellence and impact.
Mission
At ATHMN
We introduce the world’s most distinguished luxury brands to Saudi Arabia and the wider region, investing in elevating the luxury industry in every dimension. We aspire to redefine industry standards through operational excellence, innovation, and the cultivation of exceptional talent, ensuring our investments create lasting value and positive social impact.”
What move us
Values
Respect and Fairness
At ATHMN, we deeply believe in the inherent dignity and value of every individual in our community. We are committed to upholding a standard of unwavering respect and fairness, ensuring that every person is treated equitably. Regardless of role, background, or any other characteristic, each individual is respected and valued. This commitment to respect and fairness fosters a collaborative and inclusive environment where everyone has the opportunity to thrive and contribute to our collective success.
Honesty and Transparency
At ATHMN, we cultivate a culture of constructive dialogue, prioritizing meaningful discussions over superficial agreement. Our team is fully committed to our vision and candidly shares their insights and perspectives on how to achieve it. We maintain transparency with every partner, clearly communicating both our capabilities and limitations. This approach builds trust, integrity, and mutual respect, fostering strong, collaborative relationships in all that we do.
Empowerment
At ATHMN, while we honor and respect traditions, we continuously push the boundaries of what’s possible by embracing innovation at every step of our operations. Our approach goes beyond traditional methods of partnering with brands and serving clients—we challenge conventional practices to achieve new milestones in creative and agile ways. By integrating forward-thinking strategies and modern techniques, we deliver a luxury experience that is not only rooted in heritage but also forward-looking and transformative. This balance of tradition and innovation ensures that we remain at the forefront of the industry, adapting to the needs of 2025 and beyond.
Innovation
While rooted in tradition, ATHMN constantly pushes the boundaries of luxury, embracing innovation in every touchpoint. We partner with brands that explore new techniques, inject fresh design perspectives, and blend modernity with heritage. This harmonious balance between tradition and modernity creates a luxury experience that is both timeless and groundbreaking.
Legacy
Luxury is more than an adornment; it carries stories across generations. At ATHMN, we understand that each brand has the potential to become a cherished heirloom, embodying memories and emotions that endure. Our curated portfolio is crafted to stand the test of time, ensuring each story becomes a lasting part of a legacy that resonates with discerning patrons across generations.
Sustainability
ATHMN is committed to sustainability, partnering with brands that share our values of ethical stewardship and environmental responsibility. We support brands who prioritize responsible practices, ensuring that every creation reflects our dedication to people and the planet.
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Leadership and Team
Welcome to the ATHMN News Hub, where key updates on our portfolio of distinguished luxury brands are shared. Here, we highlight the launch of exclusive collections, new boutique openings, and curated events designed to elevate brand presence.
Fahad Al-Rajhi is an insightful leader with extensive expertise spanning across diverse sectors, including e-commerce, education, real estate, and retail. As the driving force behind ATHMN, his influence transcends the business landscape. Fahad is committed to fostering entrepreneurship, advancing education, and making meaningful contributions to philanthropic causes.
With a forward-thinking approach, Fahad’s vision extends beyond commercial success, focusing on creating a lasting legacy that drives sustainable growth and economic diversification. His leadership ensures that ATHMN’s legacy is defined by purpose, progress, and enduring value—both within the luxury sector and the broader regional economy.
As CEO of ATHMN, Mohammad Altheiban brings a unique blend of strategic insight and an unwavering passion for innovation. Under his leadership, ATHMN continuously raises the bar for success and excellence. Mohammad’s commitment to enhancing business processes, inspiring his team, and championing transformative initiatives fosters a culture of high performance and innovation. With a focus on achieving ATHMN’s ambitious goals, Mohammad unites collaborators and stakeholders in the shared pursuit of sustainable growth and meaningful impact, driving the organization forward in its mission to shape the future of luxury in Saudi Arabia.
As a consultant for ATHMN, Fadi Monsef imparts exceptional expertise in the luxury landscape. Renowned for his discerning eye and exacting standards, Fadi possesses a profound acumen in market dynamics. His role ensures that each brand ATHMN selects resonates with the essence of sophisticated luxury, perfectly attuned to the aspirations and values of ATHMN’s discerning clientele.
With over 12 years of distinguished experience in Learning and Development within the luxury fashion sector, including tenures at CHANEL and Cartier, Nujood Alqahtani exemplifies expertise in elevating brand experiences. At Pasquale Bruni, Nujood spearheads the establishment and refinement of client service and experiential operations in Saudi Arabia, while also orchestrating comprehensive training strategies and programs tailored to enhance both sales and management excellence.
Nermeen Mahfouz brings a wealth of expertise in client relations and customer service, exemplifying a steadfast commitment to excellence. As Head of Client Experience at ATHMN,she leads with precision and vision, overseeing a dedicated team devoted to fostering unparalleled client satisfaction and loyalty. Drawing on her robust background in strategic planning and her passion for delivering elevated service, Nermeen ensures that every client interaction reflects the brand’s commitment to seamless excellence. Her profound understanding of client needs and ability to craft impactful solutions have been pivotal to the company’s enduring success.
Mohamad Soueid is a distinguished leader in Retail Operations with over a decade of expertise in optimizing luxury retail environments for renowned jewelry maisons like Cartier and Roberto Coin. He holds dual degrees in Business Administration and Business Computing from the American University of Technology in Lebanon, providing him with a blend of strategic business acumen and technological proficiency. Currently, Mohamad manages boutique performance, ensuring operational efficiency, exceptional client experiences, and compliance with industry regulations. Renowned for his intellectual rigor and leadership prowess, he inspires high-performing teams and drives operational excellence within the luxury retail sector.
Coralie is a multi-certified Project Manager with over 6 years of expertise in leading and delivering successful projects, ensuring client satisfaction and efficient resource management. Her extensive experience spans a variety of industries, where she has honed her skills in strategic planning, risk management, and team coordination.
